If you are in the software development industry and have, as I have had, pre-conceived notions of how artists create and innovate, this book is a must read. If you have been using agile development methods, it will open your eyes to why those methods are successful. If you have used more traditional methods, or are skeptical toward agile methods, this book will enlighten you toward an industry that has been using such agile methods for centuries.
Finally, and most importantly, this book highlights the creative and innovation process. Many in the software development industry struggle with how to create innovation, typically stumbling over it if you are lucky. This book will guide you through how you can use innovation techniques in your company and teams to build innovative products. I highly recommend this book to anyone seeking to improve their organizations’ innovative capabilities.